The Story of Porsche Coat of Arm

Ever wondered what the Porsche Coat of Arm stood for? After digging around for a while it seems like an American importer of Porsches was the first to suggest it to Porsche. Porsche embraced the idea and the Coat of Arms or logo was born.

Porsche's company logo is a combination of both, the symbol of the state of Wuerttemberg of former Weimar Germany(part of Baden-Wuerttemberg), and the symbol of the city of Stuttgart which is the capital of of Baden-Wuerttemberg. Stuttgart was built on the site of a horse stud farm. The antlers and red and black stripes are part of the arms of the Wruttemberg Kingdom.