When renowned California-based automotive marketing and product-consulting firm AutoPacific surveyed over 33,500 new car owners, the full line of Porsche sports cars topped the field in the Premium Sports Car segment, and Porsche ranked as the Ideal Premium Brand ahead of brands like Jaguar, Buick, Mercedes-Benz, Audi and Land Rover among others.
“Sweeping the field in the Premium Sports Car segment, owners provided validation that Porsche really knows their target buyer and understands how to build an ideal vehicle. This year they cleaned house in the Premium Sports Car segment. Not only did all of the Premium Sports Cars they produce score in the top three. It was a three-way-tie for first place, with the 911, Cayman and Boxster all sharing in the glory,” according to AutoPacific. Porsche’s fourth product line, the Cayenne, finished an impressive second in the Premium Luxury X-SUV segment.
AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA) results annually to measure owner desire for change across 15 specific areas related to a vehicle’s ride, handling, roominess, technology, comfort, and more. Vehicles with the least amount of desired changes are considered “ideal” vehicles, having met their buyer demands.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Its company headquarters and state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.
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*content provide by porsche.com/usa
